About

It's A Journey
You know how it goes: get a job, career and before we realized our health was going downhill.
And then it got worse. The worst forest fires ever recorded made any outside activity impossible. We were forced to wear masks every day... Our fitness and health hit an all time low.
By pure luck we bumped into a friend who teaches at a gym. He invited us. It was like the spark that had always been there inside exploded. Today we feel better than ever.
Join us as we share our journey and inspirations. As the saying goes:
"If you want to go fast, go alone. If you want to go far, go together".
Fitness Is Fun
For us fitness is a celebration of what our bodies are capable of - not a punishment.
Yes, getting in shape is hard work. But it can be fun. In fact we believe it should be fun.
We started 10XActive because we found too many roadblocks in our way: equipment that wasn't optimal or didn't exist yet, ridiculous price tags, confusing instructions...
Our products are designed to make your journey to an active, fun and healthy life easier and more affordable.

That's us climbing waterfalls in Italy. Roz has been a dancer for almost 20 years and is a Zumba instructor. Tobi is a passionate basketball player (7am pick-up games anyone?) and traveller.

Problem? Solved!
When we face a roadblock we get experts on board and create fresh, innovative solutions.
For example we suffered from sore muscles. Our logic: the faster we recover, the faster we get in shape. While foam rolling is great we couldn't find a foam roller that we loved:
- Typical foam rollers pressure the spine and other bones / joints because they aren't formed for the human anatomy
- Normal foam rollers are simply too big to take with you. But we exercise in the gym, outside, when we travel...
- Foam rollers tend to be too soft and have a curvature that prevents them from effectively reaching trigger points.
So we set out to solve those problems and created the 10X Roller. The feedback has been overwhelming. Check it out here!

Recharge - 10X Roller
Back to active fast and easy.
The only foam roller designed to fit your body and active lifestyle. Click here to find out what we mean...

Stretch - 10X Stretcher
Become more flexible. Prevent injuries. Improve your performance. All from the comfort of your home.
Comfortable. Versatile. See what it's all about:
We believe in quality in everything that we do. Stretch coaches, professional dancers, physiotherapists, cross fitters, yoga instructors, national gymnasts... all helped to make the 10X Roller and the 10X Stretcher best in class.
Get In Touch!
Feedback, questions or ideas? Click below and send us a message... we're happy to help and will come back to you shortly.
Meet Some Of Our Partners
These are great people and experts in their fields who are helping us to make this world a more active and fun place.

Adelene Chua-Adams
Adelene has trained, performed and taught workshops all over the world. Her resume includes stints in New York and Hong Kong, Aerial performances at major events like Zouk Out, choreography and management of the dancers for Kobe Bryant's Asia Tour, and she was also the Head of Dance for the School of Musical Theatre in Singapore. She is a stretch coach, yoga instructor and Aerial performer.
She is our go to expert for all things related to stretching and mobility. Find out more about Adelene here.

Luke Tan
Luke has an inspirational story to share! He is a published author, health coach and vegan strength athlete. When it comes to fitness, nutrition and personal health he is our go to guy. More on Luke here.
- Founder of Evolved Generation
- 2016 Plant Pure Nation Global Summit Presenter
- UFIT Strength and Conditioning coach (Level 4)
- Crossfit Level 1 Trainer
- Progressive Calisthenics Certified (PCC) Instructor
- Hardstyle Kettlebell Certified (HKC) Level 1 Instructor